Using the protocol on a very publicized platform I would think would drive additional projects to use it. Perhaps it becomes "the" protocol for DEX's. Similar to ETH for smart contracts.
Sorry I beat ya to it. You can still post it. You'll probably get more attention than me.
I agree that publicity is good, just seems strange for such a price boost when there really isn't much news for 0x, and not that I am complaining either.
As for the story, I think I will write up on this but with a slightly different angle. Stay Tuned @rt395
This is crypto. Things are still crazy.
Looking forward to it and will re-steemit.