I think that you're spot on when you say there is going to be a Christmas effect.
Those of us who are involved in crypto tend to lose sight of the fact that to the vast majority of the world it doesn't exist at all, or is only some vague thing that they've barely heard of.
Bitcoin itself is finally gathering enough steam that mass media has mentioned it enough times that people at least recognise the name. Do most of them really understand what it is? I doubt it.
Add to that the fact that way less than one percent of the population has ever even heard the names Cardano, Iota, Monero, Qtum, etc.... much less understands that these are the technologies that will be directly impacting their lives in the very near future...
It's a recipe for truly explosive growth. This is 1994 of the dot com boom.