When I first looked at ICO's, I didn't bother reading the white paper. I put $20 into Electroneum and got lucky. Now, I read the white paper and it's not difficult to rule out the bad ones. I check what other people are saying about the team, because that can be difficult to research. If we hold Steem or power up on Steemit, we will get some Vice tokens and that ICO looks interesting. I hope that's the first of many.