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Binance had a good UX, ok volume and a bunch of coins with so much potential that no exchange had bothered to list (WTC, SONM, Bytom, Hcash, Tron(They even had an in-exchange ICO-which was refunded after the China ban.))

More coins with great potential is the most important factor. When there are lots of trading options and low fees, volume will naturally grow.

Very good point...i didn't include this in all of my posts...in fact I've had to transfer BTC out of the DEX just so i could invest in other coins...Binance really knocked it out of the park by the way they did things...really really impressed