If you think dumb investors are going to invest in BTC just for the name recognition, that makes the coin overvalued compared to its actual utility, which means you shouldn't invest in it. Your supposed to invest in coins that you think are under-valued, that have a market cap lower than what you think "fair."
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What people shouldnt invest in and what they do are two different things.
We are talking about the retail investors here. They are usually late to the game and have little knowledge about what they are investing in. Look at all those who were holders of MBS. Do you think the financial services industry took to time to properly explain that to those people?
So yes when given a choice by their broker of buying something lhey know in bitcoin or NEO, which do you think they will buy?