There are a lot of investors who bought in with borrowed money and credit cards...Those who are panicking are increasing the selling pressure creating a wait and see attitude about buying. Lots of FUD spreading also lowering buying and causing more panic selling.
Meanwhile lightning network quietly surpassed 1000 nodes and more of the crypto infrastructure is being laid out. Samsung getting into making chips, Blockchains LLC and their 60,000 acres in Nevada...this space is BOOMING so just wait. Most people still have never heard of bitcoin and the majority of those who have have no idea what it is...just accumulate and HODL
Buying in with borrowed money is never a good idea - EVER
But you are right. innovations in crypto is still going VERY strong.
I still talk to people every week...not living under a rock...who have never heard of crypto currencies let alone Bitcoin. Reminds me of when a select few were buying PC computers in the late 1980's. Most would never have considered they would own one at some point in their life. Now your watch is a computer.