There are so many things to look for when investing in ICOs. It takes a decent amount of time to determine if a project is even worth considering. The amount of scams out there are craaaazy.
I actually wrote up a little post about this same topic and how it drives me up the wall:
https://steemit.com/icos/@thaticoguy/why-icos-are-bullshit-and-what-i-ve-found
Great insight though bro #Flex