Yes we haven't gotten anything but as we can see existing industry is very hesitant to allow us to get involved with selling our data. Even BAT has had significant problems with integration and gaining use when simply trying to target ads.
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BAT is going up against behemoths. Adoption takes time. Unification is a unique proposal in itself but even then adoption will be a process. The goal is to make it as easy to adopt as possible.
I agree but when looking at data almost every social media company and online entity is a player in the game. Is google going to play around if their value proposition of being a large data collector is threatened?