Upcoming catalysts to more mainstream adoption in 2018:
https://steemit.com/bitcoin/@ultrablockchain/bitcoin-s-roadmap-to-mainstream-adoption-in-2018
There is an exponential relationship between Bitcoin's user base and the valuation of the underlying cryptocurrency - so there is significant upside as cryptocurrency adoption grows over the course of this year:
This is extremely interesting to note that early adopters will profit significantly.