I think most people who invest in bitcoin don't even know what this discussion is about. Therefore, there really isn't any problem. Of course, with a high probability those holding large stakes know what this discussion is about. Anyway, I think bitcoin cash is not going to take away anything from anyone, as long as people continue to follow the patterns they have so far.
The fork will activate and nothing bad happens. The biggest threat was that mining pools wouldn't signal the new fork, but I believe just about everyone is, so nothing to worry about. Just a big FUD.