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Coin usage and trading volume are the only really good tells for a coin. Everything else is just landscaping and propaganda by interested parties.

Than... there is abnormally huge number of media and individuals, promoting it

Red flags all over the place right?

Personally, I think bitcoin will always be bitcoin. Bankers are and will be making their own crypto currencies and try to "make-believe" that btc is bad and their currency is golden. People have to get used to this.