Very interesting @stan. I just read the article, and John certainly has some very impressive friends backing the project that he is running. I think he may need some help on the branding side of things; even the name is very direct and to the point, almost outdate if you ask me. People may just see it as another BCH at a glance.
There are some very big names coming in to this space, I think that the key is that they work together, It's no use if 100 seasoned professionals come in and all work on their own projects that are backed by a few friends.. I would much rather see a project with 5 seasoned professionals all focusing their efforts on making it succesful and widely adopted.
Thanks again for sharing this!