I know. I seem to have to babysit each and every new user and explain how to secure the account, then give them bts so they can create a user friendly password (no edits without paying for them in bts), and finally explain gateways and bridges.
I believe any blockchain based exchange will have similar problems. A gimmeyourdough.com exchange can make things simple, but you are depositing in the owner's pocket. And the owner is subject to USA laws. See Bittrex (doxing ppl) and Poloniex failing on support tickets.
babysitting by @htooms doesn't sound so bad ;) well laziness and comfort is a factor that pulls people (including me) to these centralized ones, but I hope to make some changes soon... And I just wonder the number of airdrops and free coins these centralized stuff receive just for holding people's funds... Personal wallets are must for long term holdings...