First of all thank you so much for sharing, I was exactly looking for this!
The first 24 hours after a presentation/call to action are critical...
Secondly: I see little volume on http://cryptofresh.com/a/HERO
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Because the market has been created some time ago. They tested it to be sure it's properly working. Now they are going to start the phase where actual big whales create HERO by locking BTS in collateral in the blockchain and commercialise them.