Did you find anything worthwhile in it? Because all I saw was a sales pitch and a known miscreant, aka "Murderistic" at Bitshares forums, take the stage. I also saw Yogi bear pictures and numerous Star Trek images to go with the grandiose, unsupported claims.
"I'm not sure which Fourth of July will be remembered more, 1776, 2013, or 2017"
This is not doing anything to calm my skepticism.
The bit about holding bitshares in escrow as a hero coin is created made sense. I can see some traders taking advantage of that lending protocol.
It's definitely interesting enough that I want to know more, but I've read about people being on the wrong side of forced...liquidations, I guess you'd call them... of their positions, even with the highest collateral option.
It is certainly possible, and you are wise to do your due diligence.