I see you've read this post already...
Well, mainstream media advertising is awesome and all but you can't advertise something that you have nothing to show for. The website is still not finished, they still don't have enough BHAPs to choose 12 from and so on... I also thought that the campaign itself will start at July 4th and by now we would be above $1 per bts but they have just started working on it then
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They shouldn't have hyped up July 4th as the start if they knew they couldn't deliver.