Maybe being controversial is Stan's conception of marketing? If you apply to the letter the saying that "there is no such thing as bad publicity", then Bitshares has received a lot of such "publicity" and Stan obviously appears to be thrilled about it. What's next? Is Cryptonomex in touch with Josh Garza, Mark Karpeles, Bruce Wagner, CoinHunter/RealSolid and ButterflyLabs folks? Imagine the buzz to have them around as trusted Steem ambassadors!
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Actually, when you have been in this arena as long as I have you learn that everything is controversial. So you get good at ignoring folks who mean well but just don't have all the facts.
As a wise mentor once told me:
"Play the game for where things will end up when the dust settles."
:o)