I agree, it's a great idea with a proven concept, a complete suite of features that there probably are no "competitors" for in all its functionality.
Though, the questions are: is there a market demand for the product? What's the marketing strategy to introduce and integrate the system upgrade into existing business models where there may not already be a demand because its a relatively new concept? Is the core team in charge capable of that sales end? (Answers: I'm personally not sure.)