Not sure if I even can vote, if not treat me as a bystander yelling "Go for it".
Most of enterprises, when they're fairly small, tend to think about being big, but fail to take simple actions that can help avoid huge problems when they actually become big.
I'm glad Bitshares community have forward-thinkers like You.
IMO this domain should be secured asap. What to do with it is now of secondary importance and can be discussed along the way.
Full support from simple medium-sized hodler :-)