When I get to a point where I think I've got this thing figured out (still unsure about the flow of digital assets within the ecosystem) I plan on following the model we see in the New Testament where you invest yourself in a few good men who will in turn invest in a few good men who will pass on what they learn. We call this discipling, and stands in contrast to the showy attention seeker who only cares about numbers. Sure, Jesus did attract a crowd, but that audience were not the ones to take his message far and wide. It was the few with whom he spent quality time.
I keep hearing of megachurch pastors who get this realization and abandon their big name ministries and seek to start all over with just a few and live in relative obscurity.