From what you've wrote, the site sounds very similar to steemit.com . They advertise with the same slogans that apply here. I wonder if they will have some very good design choices ( though Im doubtful about that with just one programmer ), but otherwise there is not very much different from this site here.
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I agree.
That makes me curious, because if they want to compete with SteemIt, or any other of the Blockchain apps, they've got to have a special trick up their sleeve...