Studies show that the millennial generation is consuming video content, now, more than ever. They are following their favourite content creators, fervently, on the most prominent video platforms like Youtube or Vimeo. However, these platforms favour mostly the corporate players rather than the consumers or creators, fostering a relationship that’s more akin to slavery than freedom. Content creators barely get any revenue, just enough to keep them going and the viewers have a minimal role in the revenue generation chain.
Blockchain technology is here to change all of that by providing fair value attributions to each involved segment of the market thus ensuring a sustainable growth plan. The Verasity (https://verasity.io/) platform implements this revolutionary technology stack that will be a game changer for the video content industry!
What’s in it for the viewers?
Well, first, Verasity's platform is developed in such a way that, Viewers will find it easy to watch what peaks their interest. By implementing a direct bond or contract between the channel owners and their audience, Verasity will cut any biased third party that might affect the content suggestion system. Not the mention the direct incentive that the Viewers have by earning VERA tokens for any content they consume on the platform.
Advertisers that wish to promote their products on the ecosystem will reward viewers with VERA tokens for any interaction they have with the promotional content. Also with the help of the VeraSparks system, viewers can become direct stakeholders in the channels they love, further earning a portion of the VERA collected by the channel.
What advantages do the Video Content Creators have?
Any user that registers on the Verasity platform can transition to a Creator-type account and start a content channel. With the help of high-quality streaming services, Creators can rest assured that they can deliver the best content experience for their audience. Simply put, you have to bring your originality to the platform. Verasity also features microtransactions thus giving Content Creators and Publishers more options to monetise further their produced content, not to mention the almost instant transaction times that are easy to make and fully transparent.
Serious Content Creators can take their channel to the next level with the VeraSparks program where they can sell a portion of their channel’s revenue to interested parties. Using this method, viewers will have a direct interest in the well being of their favourite channel as well.
Employing Advertisement worthy of the 21st Century!
Gone are the days where advertisers have to guess how well their marketing efforts are doing. The Verasity platform creates a direct value exchange between what a brand is able to spend on marketing and the direct viewer interaction with the promotional content. With the help of Proof-of-View, the platform will store each view and transaction in a transparent way that’s directly auditable on the Verasity distributed ledger. With the help of VERA token incentives, advertisers are guaranteed that they are going to reach engaged viewers who voluntarily want to engage with their content.
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