After playing in Bitcoin for years and seeing the value of digital tokens for projects, I had to launch a project that parallels my company & what I do for a living... Marketing. Coin Fomo was created in order to teach others about my favorite projects & I won't stop making project reviews any time soon... but this is definitely my new favorite project :D
White Paper for The Chill Project -
Overview -
The Chill Project is the Blockchain's first marketing platform bringing Companies and Marketers together directly & providing the infrastructure in-between. Led by world class marketers & developers, The Chill Project is attacking a large problem. Billions of dollars a year are lost due to inefficiencies in the digital marketing world. The Chill Project is bringing their first piece of software, Adchill, to market October 1, 2017, and is already in a public beta. Adchill is the most advanced marketing efficiency software built on top of the Facebook Advertising platform and will run on The Chill Project's Digital Token, Chill Coin. Adchill already powers 6 figures of Ads per month, likely surpassing 7-figures a month before the public launch in October.
Value Proposition -
The Chill Project will be solving a huge problem. The world of advertising & marketing is extremely fragmented and billions of dollars a year are lost due to inefficiencies in this market. Companies are estimated to only get $.60 of value for each dollar they spend on advertising their business. The Chill Project is helping make this ecosystem more efficient by introducing software, like Adchill to the industry. Adchill and upcoming software introduced by The Chill Project will focus on making companies' advertising spend more efficient by automating as much as possible, introducing artificial intelligence into the software, & connecting companies directly with marketers who are already experts in marketing the companies niche.
The Problem -
The Advertising industry is rapidly changing, and companies with leaders from the previous generation are having a hard time keeping up. Eye balls have already shifted from old sources of entertainment like TV, Newspapers, Magazines, Billboards etc. to online. In the past 8 years or so, companies have been using marketing agencies that charge 20-50% of their budget in fees so they can advertise online. A clear inefficiency. The reason companies are willing to pay these huge fees is because they are being left behind in this digital age & it's their only choice. Most of the time, the companies are paying digital agencies that do not even specifically know their niche, they just know how to advertise online better than the company.
The Opportunity -
The Chill Project has already released its first piece of software, Adchill (beta) which already has over 200 marketers using the software, showing amazing initial traction. There has never been a piece of software like Adchill. It is built on top of the largest marketing platform in the world, Facebook Ads. Adchill helps marketers & companies save time and money by automatically launching new ads while analyzing which work and which don't then applying them to hundreds of new ads, daily. A process that usually takes marketers hundreds of hours to do is done with Adchill in under 30 seconds. In turn, saving companies hundreds of hours a day, by replacing their marketing team with a self-smartening, always working piece of software, Adchill. This is just the first of many pieces of software & platforms that will be released by The Chill Project in the coming months. Update are noted below, including the next release of Adchill which will connect companies with marketers who have expertise in their exact field & use Adchill. A clear win-win, as the company will be able to get more customers at a lower price because the marketer is using Adchill & is a master of their niche, and the marketer will get paid equally without spending as much time, using Adchill.
Digital Token -
Chill Coin is the official token of The Chill Project & will power all the transactions on the software released, including Adchill. Chill Coin was built on the Waves platform and can be purchased at any time via Waves Decentralized Exchange (DEX). There is a total of 10,000,000,000 Chill Coins. 7,000,000,000 (70%) will be rewarded to marketers & people who help grow the Chill Project (more on this below.) The other 3,000,000,000 (30%) will be allocated to Toochill, The founding company of The Chill Project. The 3 Billion allocated to Toochill will be used for building new software, marketing, and building the team.
Chill Coin Reward System -
Chill Coins will be rewarded to people who help build & grow The Chill Project & Adchill. 7 Billion Chill Coins will be rewarded over the course of 5 years to incentivize people & marketers to refer companies to Adchill, watch training videos, market products, beta test products, work with companies & more. Opportunities to earn Chill will be sent directly to people who sign up to be on The Chill Project's mailing list on the homepage, or are in our Slack or Facebook Communities.
Initial Crowd Offering (ICO) -
There will be no ICO or Sale of The Chill Project & Chill Coins at this time. The only way to obtain Chill Coins is by being a user of Adchill (or upcoming products), Receiving Chill as a reward as explained above, or buying them off an exchange like DEX which accepts Bitcoin, Waves, Ethereum etc. The reason behind no ICO is to keep away from speculation. The Chill Project will be a billion dollar project with or without an ICO.
Benefit To Companies -
There has never been a platform like The Chill Project that maximizes efficiency in buying advertising by utilizing automated software like Adchill. Companies will now be able to either use Adchill themselves to drive more clients, users, customers, buyers, etc. or they can team up with a certified Adchill marketer who specializes in the companies niche and will use Adchill to buy advertising for them. Thus, driving down costs per acquiring customers, making their business more profitable & saving them time & money.
Benefit To Marketers -
Marketers will have access to state of the art software like Adchill and future releases so they can buy advertising extremely efficiently & save time and money doing it. Marketers will also benefit by being in The Chill Project's platform by being connected with potential clients they can run ads for. Marketers will constantly have more opportunities presented to them to be rewarded with more Chill Coins which will likely appreciate as the adoption of The Chill project continues. 70% of Chill Coins will be released to those marketers who use Adchill and grow the platform.
Benefit To Coin Holders -
For those that are able to get their hands on Chill Coins, which may be difficult due to no ICO, there will be immense value driven by the adoption of the platform. The Chill Project is led by marketers who know how to get products in people's hands. Adchill is the initial product, which is attacking a multi billion dollar industry and enabling companies who spend millions of dollars a month to save 30%+ in ad spend, which in turn, generates them more revenue and is a no brainer to use.
Product Roadmap -
The product roadmap below will span for the next 2 years & we will be adding to it over time as new opportunities arise. Although the roadmap is only 2 years long, we are building The Chill Project for lifetime success & growth. The main goal is to connect Companies with Marketers & provide automation software combined with Artificial Intelligence to help make the marketing ecosystem more efficient & drive value for companies & marketers.
Currently, we have 3 main products on our product road map...
Product #1 - Adchill our Facebook ad automation software which is currently in beta. Adchill already is increasing revenue and driving down the cost per acquisition for hundreds of marketers & we will continue to on board marketers, then companies to Adchill.
Product #2 - Adchill Marketplace, which will live inside of Adchill and be a place where companies can post jobs, or search for marketers who understand their business. They can then work directly with these marketers to get maximum results without the high fees and leakage of Ad agencies. This will be a game changer because as of now, there is no way for companies to find the perfect marketer for their needs.
Product #3 - Adchill Development Program, the goal of Adchill is to help companies & marketers get more users, clients, buyers, etc. at a more valuable acquisition cost. Adchill is an amazing tool that already allows this, but it's clear from the massive growth of companies like Apple, Google & Facebook who allow developers to build on top of their platforms there is massive power in opening up the Adchill platform to other developers. We will build an API & prepare clear docs to open up Adchill to developers who want to build advertising apps on top of Adchill & immediately deploy to our user base. This will be our Adchill Developers Program.
Timeline -
Q3 2017 - The launch of The Chill Project & Adchill Automation Software BETA Release - Bringing on select companies & marketers.
Q4 2017 - Product #1 - Adchill Official Public Launch. Get Initial 100 companies using Adchill
Q1 2018 - Adchill Marketplace for Connecting Marketers & Companies Development Starts. The goal is to have 250 Companies using Adchill by this point.
Q2 2018 - Adchill Marketplace Beta Opening to select companies & marketers to directly connect & avoid the costs & inefficiencies of large agencies. The goal is to have 500 companies using Adchill by this point.
Q3 2018 - Product #2 - Adchill Marketplace Public Launch. Also, starting development on the Adchill Developer's Program API & docs.
Q4 2018 - Adchill Developer Program Beta - Will bring on select developer's to build on top of Adchill.
Q1 2019 - Adchill Developer Program Launch - Open it up to all developer's on an application basis.
*The above is subject to some slight alterations - We are marketers so we like to do things quickly. We may finish these 3 main product launches ahead of schedule and will continue to launch new products & improve current ones to serve our client's (companies & marketers) & grow the marketing ecosystem.
*During the above product roll out, we will be driving as much value as possible to The Chill Project by onboarding thousands of companies and marketers who will all be using Chill Coin to transact on Adchill & with each other.
Active Reporting - The Chill Project will provide monthly updates to everyone who has subscribed to the mailing list, With any decentralized project like The Chill Project, transparency is key & we take it very seriously. Described more below, we have set up communities to stay in constant contact with supporters of The Chill Project.
Community -
We are big believers in a community and have set up a few channels for the initial community - Slack will be the host to conversing about The Chill Project, Adchill & anything related. We have a Facebook Group set up for more casual conversations. We will have a Twitter & Youtube to push out content frequently. As The Chill Project is run by marketers, we understand the importance of not only answering questions that come in through all the different channels but producing quality content that can be consumed and shared daily. We invite you to join any of our above communities & look forward to meeting you.
Welcome to The Chill Project.
Learn more & Claim First 1,000 Free Chill Coins --> https://Chillproject.org
Seems like a great project. Cheers following.
Hey thanks for the support!
Congratulations @coinfomo, I'm excited to see this project come together! This sounds like a "decentralized ad agency" that could provide a lot of value for both marketers and brands. The traditional ad agency model has a lot of issues where incentives are not always aligned with performance for brands. With the value of social media marketing, it seems like there have been a ton of independent ad agencies created by marketers that can make a great living running Facebook ads for small clients. I think Chillproject could be a great way to incentivize collaboration between these marketers as well as bring them new clients.
very interesting post tanx
My pleasure!
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STOPSounds like a great project. I have experience in online marketing in traffic arbitrage and I am very curious about new things in industry.
You should definitely reach out to us - All marketers get free Chill Coins.
Hello This sounds great. Checked out the site. Need to review more to understand better. I am a newbie to Steemit.
I am trying to see how this can help me with my goals.
A very interesting read! It would be great to see how you're going with it - are you thinking of posting an update anytime soon? Hope you are!