Odd...
We might need a more sophisticated look into this. From my perspective, this is a way to make it sound like they will create some kind of demand for the coin. This would make it rarer, however, "Losing" coins don't seem like a practical way of doing this.
I'd be worried... At least until someone can provide a better explanation.
well they changed the color and the font of the text now. But left a grammar mistake in "miilion".