We live in a generation that is surrounded by advertisements. From social media to TV ads, from mobile applications to newspapers, everything is filled with advertisements. And we trust a particular advertisements even more when we see our favourite people, be it a person on social media we follow or a very famous TV star. This method of companies hiring people who have a great influence over a large audience in order to turn that audience into their customers is known as influencer marketing. But this marketing method has been imposing a lot less influence on people nowadays due to lack of efficiency of the system in which things are done.
Solution To The Problem
Social media has outgrown all expectations and now has a strong influence on a crowd of over 3 billion people. SocialCxN is a company that intends to use this presence of people on social media as a potential place for implementing the best influencer marketing method and hence benefiting both the influencers as well as the brands/companies. It looks up to bringing back the efficiency of social media influencer marketing that returned back to the mainstream category of TV ads and billboards due to the rise in number of people using ad-blockers.
They have created a data-driven enterprise-level platform that will be providing its users with tools for productivity and collaboration which makes them one of a kind. SocialCxN will be providing the lacking value to people who have a good social media presence and bear the potential to influence a mass. Such influencers on social media, if selected, will be expected to create personalized contents for brands that hire them and their content can be anything, videos, GIFs, memes, articles, reviews or hashtags. Then these influencers will be required to spread the word about that brand using their content which would help brands reach millions of new users. Here's a pictorial representation on how this system will work.
The influencers will also have a chance to learn on the platform from big brands under Fortune 500 companies through webinars, live chats, in-person workshop etc. SocialCxN has also planned to leverage data tools and intelligent recommendations in the decision-making process of influencer marketing. Along with this, they'll be providing automated roles to both Agents and digital agencies which had been neglected by all other automation platforms.
A good sign of trust that you can look for in this company's history is that it has done successful campaigns for some of the best known companies/products such as Pepsi, Nestle, Uber, Surf Excel, 7Up, FairnLovely and Sunsilk.
The Team
The idea of SocialCxN was that of Yasir Shirazi who has worked on ecommerce and strategy fields at Fortune 100 companies. His strategic mind is backed by a strong team of over 20 people including blockchain experts and other technical support members.
Coin CxN
SocialCxN has already started its pre-ICO round which will last 38 more days before its close on 7th May, 2018. The price per CxN equals 0.00006957 ETH and this will stay the same during the pre-ICO while the price will be raised to 0.00008 ETH during the ICO. The modes of payments are ETH and BTC with a minimum investment of 5 ETH during pre-ICO and 0.10 ETH during crowd sale.
A Final Word
The idea of bringing about a change in the influencer marketing is greatly implemented by SocialCxN and the best thing about them is that they haven't started with the intention of attaining big goals in short span but attaining multiple small goals over a long period of time. It is amazing to see how they have figured out ways to kick out problems that lie in this sector with very small but effective ideas of theirs. It would be better not to judge and see the new bird flap its wing and take the flight.
Website – https://www.socialcxn.io/
Whitepaper – https://www.socialcxn.io/uploads/docs/SocialCxN-WhitePaper.pdf
Ann – https://bitcointalk.org/index.php?topic=3082746.0
Telegram - https://t.me/SocialCxN
Published by dannywhelan
Btalkprofile - https://bitcointalk.org/index.php?action=profile;u=1606458
Great idea