In the world today, promotional activities or the content marketplace is growing tremendously with a study showing that the content marketing done via video promotion is being used by more than 87% of content marketers owing to the fact it is 50 times easier to achieve. Also, a study has shown that there are currently 1 billion users who visit YouTube monthly while spending about 4 billion hours watching videos. Thus, one can't be mistaken for saying that the content marketplace is worth billions of US dollars.
But despite the potential associated with this marketplace as well as its amazing growth, a study has it that there are problems which need urgent attention in order to ensure that the content marketplace retains its worth and value.
The Issues
In the content marketplace, there are brands, editors, broadcasters etc who are also called content seekers while on the other hand vloggers are also called content creators, that is individuals who promote contents via videos (video bloggers)
With that being said, in the content marketplace today, these content seekers find it hard selecting as well as getting connected with their desired content creators who are worthy to promote their promotional products etc; same is also applicable to content creators.
This lack of ability to find a worthy content creator is due to the lack of appropriate tools which can be used to access a comprehensive overview of vloggers' KPI's (Key Performance Indicators) such as the number of subscribers, views, interaction etc. Owing to the lack of adequate tools, brands, therefore, utilize hyped vloggers or top-ranked vloggers who then tend to use the opportunity to charge brands unfriendly fees. In addition to this, other vloggers who have a good profile struggles to secure brands even when they do, they are not paid appropriately.
Like it is in the world today, every issue come with an opportunity, thus owing to the inefficient way to connect with vloggers, many agencies entered the content marketplace offering Intermediary services while charging as high as 50% thereby causing inefficiencies. Moreover, owing to their lack of inefficiencies and transparency, they tend to find it hard proposing a fair price for vloggers.
Furthermore, vloggers struggle to secure brands, they no longer work together and even experience delayed payments which are unfavourable to them. In addition, vloggers distribution content rights and ownership tend not to be transparent.
The dollar million question now is, what's the solution?
To answer this question, a team of experts came together and offered a solution, one which will leverage trending technologies such as AI ( Artificial Intelligence) and Blockchain technology. Thus, with these technologies, a platform was born known as AQER which stands for Artificial Intelligence Quotation for Entertainment Rights. With these technologies, AQER becomes the first marketplace where content creators and content seekers will meet directly, in the long run, becoming an ecosystem of marketplaces for varieties of entertainment categories and sections.
Why AI And Blockchain Technology Within AQER Marketplace?
Blockchain technology Introduces decentralization which is a peer-to-peer system of processing certain things as well as the use of smart contracts; therefore with this smart contracts, there will be transparency, trust and fairness in every blockchain-based platform. Therefore with AQER utilizing blockchain-based smart contracts, all deals within the platform will be written and signed on the blockchain thus cannot be manipulated. With all deals being signed on the blockchain, there will be disintermediation between parties.
On the other hand, with AI AQER will be able to use its API to connect to social media platforms such as Instagram and YouTube thereby collecting the required data of vloggers' such as views or interactions, number of subscribers etc.
WHY AQER IS WORTH IT
Owing to the way AQER was created it is now the first smart marketplace where vloggers and brands meet for the purpose of a successful business. For this business to be successful, AQER arms users within its marketplace with a secured wallet, smart contracts, an AI algorithm as well as blockchain technology which can all be accessed with a unique token built for the purpose of a secure transaction in relation to intellectual property rights management and media services.
AQER Unique Solution
Owing to the fact AQER aims to build an efficient marketplace, it must first, tend to solve the aforementioned issues, thus coming up with a unique solution.
In a bid to ensure brands and vloggers meets easily, AQER will build its platform or marketplace to be easily accessible, thus with blockchain and AI the created marketplace will be transparent and fair to all parties.
Therefore, in order to ensure a fair and reliable marketplace, AQER will singlehandedly collects and integrates vloggers data from Instagram and YouTube for a start (while accommodating other social media platform later), through this way, brands will be able to efficiently select the right vlogger to fit for their promotional services, while vloggers, on the other hand, are contacted by brands directly. Vloggers are also free to participate in promotions hosted by brands.
Furthermore, in order to remove any form of ill activities or corrupt practices, all data generated from the deals between parties are written immutably on blockchain where transparency will be upheld while entertainment rights are enforced automatically.
CONCLUSION
AQER token is an ERC-20 token, that is to say, it is built on Ethereum blockchain. It has a total supply of 100,000,000 and grants holders access to AQER platform.
Vloggers can use AQER tokens to purchase hardware or software, organic views etc so as to improve the quality of their videos while brands use AQER tokens to request for promotional services from vloggers.
Within AQER marketplace, AQER tokens play three major roles; for rights consumption, organic advertisement and brand promotion.
With the way AQER platform is built, it will be trusted, as it exploits blockchain-based smart contracts and AI. With AI there will be an efficient collation of vloggers' data while with blockchain there will be a more efficient and safe distribution of entertainment rights.
TO KNOW MORE ABOUT AQER
Join the Telegram Group: https://t.me/joinchat/Ezj3LUsuchRNr2GDAsFsJw
Follow on Facebook: https://www.facebook.com/AQERofficial
Follow on Twitter: https://twitter.com/AQEROFFICIAL?lang=en
Follow on Medium: https://medium.com/@AQER52709133
Follow on LinkedIn: https://www.linkedin.com/company/aqercompany/
Website: https://aqer.tech/
Whitepaper: https://aqer.tech/media/documents/AQER_WhitePaper_PromoSale.pdf
ANN Thread: https://bitcointalk.org/index.php?topic=5067061.0
Writer’s Bitcointalk Username: Emmy92
Writer’s Bitcointalk Profile Link: https://bitcointalk.org/index.php?action=profile;u=1329140
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