That's really cool. There's another crypto, Slate, that's trying to be it's own rights ownership network for films...I think.
Kinda looks like there might be all sorts of crypto in the film industry in the future. Hell, there are various blockchain efforts for tracking things like the products in a warehouse. Tracking props and equipment could easily be done on a blockchain. They could also track who has copies of a film. I probably couldn't come up with the number of things they could do on the blockchain.
Slate... I'm going to look into that, sounds interesting.