It also may be the final sign of the bubble. I hope not, but everything is possible. Alternatively, Kodak was looking for a way to pump its share price, that is going down for some time now. Some investors still remember tech bubble when adding .com at the end of company name was pumping price like crazy, so they may be just a bunch o opportunist stying to make an easy dollar.
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Hmm, so that is just the begining :) many more mainstream players will join than i will agree - bubble.
We will see. I strongly believe that large corporation may have a reason to utilize blockchain technology and it may not result with a bubble but with an actual increase in productivity. What I am afraid of, is that a significant number of corporations, that are struggling on the market will say, that they will implement blockchain just for sakes of having it and as a result to increase share price but there will be no growth of productivity behind it. Then, its a bubble. Hopefully, BTC will survive.