Vice President, Head of Global Social Media at Oracle
For the past 15 years, Layla Revis has been carving a name for herself in journalism and digital marketing, a journey that has charted her rise to become Vice President and Head of Global Social Media at computer technology giant Oracle. As she becomes the latest addition to KeyoCoin’s all-star advisory team, we wanted to take a moment to celebrate her work, and look forward to the next chapter.
A professional writer and journalist, Layla has spent much of her early career creating inspirational thought leadership and engaging content for a variety of publications and organizations, including The Huffington Post, Mashable, Los Angeles Confidential Magazine, Art + Living Magazine, and Amnesty International.
Over the years, her talent for getting to the heart of business, technology, and human interest stories, have given her a unique perspective from which to approach the world of digital marketing, brand strategy, and innovation; a specialism she has subsequently honed with some of the world’s most well-regarded marketing consultancies, advising a catalogue of household names.
At bpg advertising, Layla directed marketing efforts for a range of entertainment brands, including Bravo, Miramax, Discovery Networks and E! Entertainment, growing the overall business by 30% in her four years with the company.
Moving to Ogilvy, Layla thrived in her role as Social Media Digital Lead, advising The Government of Mexico, and winning a Gold Sabre Award for her work with the Mexico Tourism Board. This period with Ogilvy also included extensive work on crisis communications, social media strategy, and multi-channel content creation for Bayer, Johnson & Johnson, UnitedHealth Group, and The State Department.
As Senior Vice President at FleishmanHillard, Layla spent two years flexing her marketing muscles across a wide range of integrated disciplines, for global brands such as Visa. Moving on to Leo Burnett, she became the Global Social Media Strategy Lead for Samsung Social Media Center and the Samsung Global Marketing Center, directing global marketing campaigns for one of the world’s largest technology brands.
Over the past 15 years, Layla has pulled off a quite remarkable feat, leading marketing strategies for blue chip companies and specialist brands alike, while also keeping one foot in the world of journalism, where she continues to shine a light on the sectors she comes into contact with.
This expertise has been recognized by a variety of well established institutions, such as the United Nations, where she spoke on the topic of social media in 2012; she upholds this reputation with a commitment to champion innovation in a range of disciplines, from analytics to the new sciences of social media.
Layla’s vast wealth of experience, and unique outlook on the technology and travel sectors are a huge asset to the industry, and will help KeyoCoin realize it’s goal of creating the world’s first truly universal travel rewards platform.
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