Ahah, I found the information, thanks for that. Fascinating concept. Seems like it'll be hard to implement to get to mainstream. Many people are far too used to "free" internet. Glad someone has created a good alternative.
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Exactly what i thought and that was my initial argument but I came to learn that all they need is some traction and they will gradually become mainstream, and even if they cant make mainstream, they would have gotten a justifiable market to guaranty they stay in business in the long run. We can only wait to see how they fair but brave is not doing bad and I'm sure White Rabbit and similar services will also thrive.