$16.4 billion in adspend was wasted on invalid and fraudulent ad traffic in 2017, and that number is not going away anytime soon. Yet ad companies are are constantly trying to add more features on top of the existing ecosystem, ignoring the chaos happening in the background.
KR8OS is here to solve that problem. Why feed an existing problem with more money when we should really be looking for ways to resolve it. We know that adfraud is a prevalent issue, and we're building blockchain technology that will help fraud-bust the adtech world.
Why take the risk of specializing in just one niche of the advertising? Because the ability to audit, de-fraud, and confirm legitimate ad-traffic is something the ecosystem has been starving to have.
To read more, click on the header above or the link here:
http://www.businesswire.com/news/home/20171120005316/en/Tech-Disruptor-KR8OS-Eliminate-Fraud-Ad-Attributions