Contents Protocol is a blockchain-powered premium contents ecosystem. It provides a new protocol that connects each party in the premium contents industry. Contents Protocol will allow creators, reviewers, platform, and consumers to interact in a new way, most importantly on exchanging data. With Contents Protocol, there will be no centralization of data, unequal revenue distribution or lack of compensation for stakeholders in the premium content industry.
In this article, we'll dig a little bit deeper on their solutions & competition from other projects that more or less doing business in the same industry. Enjoy your read!
The Contents Protocol Ecosystem
First of all, we should make it clear that Contents Protocol is an ecosystem for premium contents. They provide a new ecosystem for the stakeholders in the content industry. It decentralizes several aspects and improves some parts from the current status quo to ensure a better contents business ecosystem for every stakeholder. Notable solutions include:
Consumer compensation: Consumers get compensation for at least two actions, which is reviewing and consuming content. In other words, you get compensated for reviewing the content that you watched, or to consume (watch, listen, stream, read etc) content in the ecosystem. A consumer will also be able to increase their compensation value by boosting their compensation multiplier. In order to do that, they'll have to use the CPT token and convert it to CP. More on this later.
Data marketplace: Contents Protocol will also provide a data marketplace to bridge content creators, review aggregators, and providers. This will help them to monetize their data, and eventually bring more meaningful contents and also increase the rewards for consumers.
License-fee settlement: Unlike traditional contents platform, Contents Protocol provides a license-fee settlement with blockchain. There are two kinds of settlement, pay per view or subscription. This solution will help consumers, providers and creators to exchange value based on verification, with low fees and relatively fast settlement.
Simple outlook of the ecosystem
According to their whitepaper, they won't aggressively start to force users to use blockchain and smart contract, because it is quite hard to settle subscription payment due to several reasons. For example, content providers are not yet ready to receive it by cryptocurrency. However, they'll eventually try to encourage the participant to use the new tech.
Tokenomics
Other than blockchain and smart contracts, they'll also use CPT token and CP to empower the ecosystem. Designing good token utility is a must because they're a blockchain and crypto start-up. Without good token utility, the platform could fail or contributors face a big risk of losing their contribution value.
CPT or Contents Protocol Tokens is the major token in the ecosystem. The major usage is as the medium of payment when you trade data or pay data fees. Other than that, it can be converted into CP Power on 1:1 ratio. CP Power is required if you want to boost your compensation value and if you (as a content creator) want to advertise your content on the platform.
There will be 10 billion tokens in total, with 420 million sold in public sale. From the whitepaper, most of the token was allocated for Token Sale (30%), and the rest consist like below:
Advisor: 4%
Community Building: 5%
Copyright Management: 7%
Reserved: 7%
Company & Team: 15%
Biz-Dev Platform Investment: 15%
Biz-Dev Contents & Content Provider: 15%
Old User Distribution & Bounty: 2%
There is no lock-up on public sale, but there is a lock-up of 6 months for private sale & advisor (based on Telegram chat info). 6 months is quite short, we can expect around 40-50% percent of tokens in circulation at 6 months after first listing. If there is not enough demand by this time, a severe price drop might happen. The team will have to execute their roadmap quickly, and more importantly, ensure that there is enough demand for the tokens based on working product and not mere speculation. They should be able to do this, as long as they work very hard.
Notable relations and achievement as the foundation for Contents Protocol
Competitive Analysis
Contents Protocol vs Muzika
Muzika is a blockchain powered music ecosystem. Unlike Contents Protocol, Muzika doesn't provide an additional ecosystem for other contents and solely focus on the music industry. They have recently finished their ICO and have a finished app too, however, I think the competition is still very much open because the blockchain ecosystem is not yet shown to be live. On top of that, there's still a long way for them to acquire major consumers on their platform
Muzika token utility major usage is as the medium of exchange on the platform, therefore it depends on the growth of the platform in order to increase the price to go up. On the other hand, Contents Protocol provides additional utility, which is locking and converting to CP Power that could further help increase the token value as people needs to lock their token and decrease the circulating supply.
Contents Protocol vs ContentsDeal
ContentsDeal is relatively similar to Contents Protocol. They cover nearly the same content, however, ContentsDeal doesn't provide the same ecosystem as Contents Protocol. On top of that, the token utility is quite limited and there is no locking mechanism. Userbase is relatively small compared to Contents Protocol, and Contents Protocol has a very strong backer compared ContentsDeal.
From the perspective of platform development, funding, experiences, previous projects and so on, Contents Protocol looks relatively more solid. If Contents Protocol could deliver their roadmap without any delays, they should win the competition.
Contents Protocol vs Contentos
Contentos is probably the most interesting competitor for Contents Protocol if we only take a quick look on both of them. They have the same famous backers, no funding problem and the team looks quite solid. However, Contentos mission is quite limited to mobile video sector. In its simplest sense, Contentos aims to build a decentralized mobile video content ecosystem. They aim to create a decentralized mobile video platform where everyone can earn and participate without any limits.
Contents Protocol goal is more massive, which is to create an ecosystem for premium contents. The market is much bigger compared to mobile video sector, and because of that Contentos might not be a direct competitor to Contents Protocol. However, it should be noted that in the future nothing is certain, they might be competitors which target the same market.
It should be noted that Contentos doesn't provide locking mechanism and their rewards are for people who create mobile contents. On the other hand, with Contents Protocol locking mechanism and rewards incentive even for just seeing premium content, it looks like more user will join Contents Protocol ecosystem (most people just love to watch, don't they?)
The content industry is seriously getting more attention as more projects try to enter the market by providing a blockchain solution. Contents Protocol is the first blockchain agnostic protocol that aims to replace the old centralized, fragmented, inequal premium contents industry. The team is good, the token economy is not really bad, and the competition is surely massive but manageable.
Don't forget to read more about Contents Protocol here:
Contents Protocol Website: https://contentsprotocol.io
Contents Protocol Whitepaper: http://bit.ly/2LA4QBG
This article is written by joniboini for potential rewards from Contents Protocol bounty program. The writter ETH address for this bounty is 0x98431802e341318d06763d2c4be5bbd9eeaf1ebf. Readers are encouraged to read about Contents Protocol and do their own dilligence.