This blog originally on Digiday.com.
#LucidityTech has been nominated for Best Marketing Analytics/Attribution Platform by @Digiday - woot woot! Winners will be announced on Facebook Live on Sept. 5 at 2 p.m. EST.
Three technology platforms lead the Digiday Technology Awards nominations: Adobe with four and Amobee and Chartbeat with two each.
Adobe and its suite of software products are up for Best CMS and Web Content Management Platform for Adobe Experience Manager’s work with Silicon Labs on an experience-based website reaching 10s of thousands of customers worldwide. It’s also up for Best Email Marketing Platform for its Adobe Campaign platform for its work with hostel-booking website Hostelworld and for managing personalized, cross-channel campaigns. Adobe Advertising Cloud and Adobe Target are in the running for Best Testing and Personalization Platform, primarily for the advertising software’s product offering and Adobe Target’s role in helping Swiss telecom company Swisscom test, personalize and identify high-performing variables in its mobile product pages.
Amobee and Chartbeat are each up for two awards. Amobee is being considered for Best Data Management Platform and Best Marketing Dashboard Software for its work developing and delivering 3D ads for Honda Odyssey in the industry’s first sharable, scalable virtual reality campaign. Chartbeat is in the running for Best Audience Measurement Platform and Best Mobile (& Web) Analytics Platform for the value it brings to publishers through its audience analytics dashboard.
View the full list of finalists below. We’ll announce the winners on Facebook Live on Sept. 5 at 2 p.m. EST. Go to Digiday’s Facebook page here to see the winners.
Best Audience Measurement Platform
Crossix – Crossix DIFA
Chartbeat – Chartbeat for Publishing
AudienceReport – AudienceProject
Best Data Management Platform
Amobee
Neustar –Neustar Identity Data Management Platform
Tru Optik – OTT Marketing Cloud
Essence – Olive
RedPoint Global – RedPoint Data Management (™)
Best Marketing Analytics/Attribution Platform
Lucidity
CallRail
Datorama Inc. – Datorama Marketing Intelligence Platform
ListenFirst
Semcasting – Semcasting’s SmartTarget Dealer Platform
Best Marketing Dashboard Software
AdStage
BEN Platform – Branded Entertainment Network (BEN)
Amobee
Essence – Olive
Follow us:
Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:
https://digiday.com/awards/adobe-amobee-chartbeat-lead-digiday-technology-awards-nominations/
There are a number of mobile attribution platforms available - https://www.mighty.digital/blog/mobile-attribution-explained , each with its own strengths and weaknesses. It's important to select a platform that fits your specific needs.