It is probably the regulators' fear that to completely eliminate funds. These companies have complied anyway; it was not suggested to order orders. It is being unveiled before its ETF shortly before the launch dates, using "blockchain" in their names.
This American SEC has urged the issuing of two exchange traded funds that they want to avoid. Regardless of the fact that both ETFs are in contact with Block Chain operated companies, the regulators have asked that these issuers have been created by Expletive Investments and Reality Sher, Inc., without their name, their first film, Blockchain.
Source - https://www.ccn.com/blockchain-etf-pair-launches-but-investors-wouldnt-know-it/
Path to success - start a company with any random name --> list company on an exchange --> change company name to Block Chain Worldwide --> Make announcement about how you will be the leader in Block Chain technology.
I really like this post mediavoice!