Sounds compelling. I think they are going to eventually need a name change, though. I'm a pretty decent linguist, and I'm not sure I know how to pronounce that; PLUS, it's too close "nihilism," which has some pretty universally negative connotations.
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Nihilo is Latin for 'Out of Nowhere' which is the significance of the name. Pronounce 'Nee-Hee-Lo' ;-)
The name is very significant in these times of new beginnings to benefit the masses.