💡 BlackRock is making its next major move in Bitcoin, this time in Europe. The asset management giant is preparing to launch a Bitcoin Exchange-Traded Product (ETP), likely in Switzerland, expanding its BTC offerings beyond North America.
This is no small step. BlackRock’s IBIT ETF already holds 2.7% of the total Bitcoin supply; more than some central banks hold in gold. Now, as it prepares to deepen its European presence, one thing is clear: institutions aren’t waiting. They’re accumulating. They see Bitcoin as a strategic asset; a hedge against uncertainty and a store of value in a rapidly changing financial landscape.
Switzerland’s Crypto Valley in Zug has become a global hub for blockchain innovation, offering a regulatory environment that fosters adoption. But despite launching in Switzerland, BlackRock will still need to navigate the EU’s MiCA framework if it wants its product to expand across the European Union.
BlackRock’s move signals continued confidence in Bitcoin, despite volatility. It also highlights a critical difference between institutional finance and public policy:
- Institutions like BlackRock act fast. They see an opportunity and move.
- Governments, especially in Europe, hesitate. They debate, regulate, and often fall behind.
If BlackRock sees Bitcoin as an essential asset for the future, why don’t European governments?
While BlackRock’s move is about profit, the Orange Heart Initiative is about sovereignty. We’re not here to passively watch institutions take the lead; we’re here to build.
The idea of a Bitcoin Strategic Reserve is gaining momentum worldwide. In the U.S., states like Utah and Kentucky are already pushing forward with Bitcoin reserve legislation. Meanwhile, in Europe? Silence.
Should Luxembourg consider a Bitcoin Strategic Reserve? At the very least, shouldn’t we discuss it?
The risk of inaction is clear:
- Bitcoin’s supply is finite. Those who act first accumulate at a lower cost.
- Financial independence is at stake. Institutions like BlackRock will hold Bitcoin, whether governments do or not.
- Being late means paying a premium. The cost of entry will rise as more players recognize BTC’s long-term value.
At OffChain Luxembourg, we believe in proactive solutions. The Orange Heart Initiative is about ensuring that Luxembourg and the Grand Region don’t fall behind in this financial evolution.
Do we want to lead, or watch from the sidelines?
Do we want to ensure financial resilience, or leave it to global corporations?
Are we ready to start the conversation? 🧡