#bitJob #STU #StudentMarketplace Just as it applies on the blockchain, users don't think that people need technology, but I'm sure people need technological results - freedom, trust, and privacy. So the question I ask myself is "what hides the income of the people around me? Why aren't others so excited about new exciting opportunities through the blockchain? "And the problem with blockchain adoption is in user experience.
The problem of blockchain adoption is in user experience, seeing the next important distinctive feature of blockchain-based technology.
Jargon makes communication more difficult and expensive about time; unreadable address names show complexity; Special engineer features cannot be easily adopted by the mass market; speed and commission transactions cause bad experiences; transparency that is stated to be unusable;
Overall, the current situation of blockchain user experience creates high entry barriers for new entrants, decreases adoption rates and raises more questions than completing actual needs.
Let's imagine Jargon Blockchain, you travel a lot, and you just want the flight delays to be easily reached. That's why you are trying promising, peer-to-peer blockchain-based travel insurance. It looks like it will save you money! Then you open the "how it works" section and you see that you only need to choose a flight and then make a transaction signed in ether to the dApp address to make a smart contract. Even if you understand what was mentioned above, that is not the right way to describe this process to your grandmother or your 5-year-old son, right?
As potential users, we want to be sure that we will be covered in flight delay, and we don't care about transactions, smart contracts, etc. We don't care about the underlying technology, and we don't want to adopt a new way of using it. Technology should follow existing user behavior and habits instead of reimagining user experience - that could make it successful. Same communication - to be heard, blockchain-powered services should talk about user needs and potential values, not cool features or technologies.
Let's describe what is stated above and find the key value points. "Signed transactions" means your payment will be safe, the keywords "ether" and "dApp" mean your insurance is trustworthy, and "smart contracts" means you will be paid automatically and directly. It seems that this can bring great value to users, but jargon raises a wall of misunderstanding between technology and user experience.
Solution !!
So what is suggested? experts, sure we need to talk to people using their language and use blockchain specific terminology only in absolute needs. Yes, it's trendy, but if you try to reach a wider audience, use words that are already known to many people. Then ... it's time to stop talking about "what is Bitcoin" - there is already so much good and bad material about it.
If you accept bitcoin, use "buy" then "send" to start checkout, for payment status, use "your purchase is almost verified" instead of "your transaction requires two confirmations", and only "costs" instead of "mining costs" "
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