Executive Summary
Project Description
Nowadays, ICOs have become a difficult undertaking for all parties involved. For the companies looking to raise funds for their new crypto-based products, there is a difficulty to gain exposure and get their products in the front of the right people. Conversely, the people looking to participate in ICOs also struggle to find useful and accurate information about upcoming ICOs, and because there are a number of them going on at any particular time, they run the risk of falling victim of fraudulent schemes. Zilla wants to mitigate the difficulty faced by these 2 parties with their platform; a unified multilingual marketplace for ICOs, and a place where projects and investors can come together and benefit mutually.
It doesn’t take too much to get a project registered on Zilla. All that is needed is a basic overview of the project: details about the team, advisors, present investors etc. These details will be translated into other languages and made available on Zilla. To further ensure the legitimacy of a project and root out scammers, every project’s team members will be put through an exhaustive verification process. Zilla also handles all KYC for projects on their platform. For their work, they charge 2% of the total money a project makes during sale.
Projects on Zilla regularly airdrop a portion of their tokens to users. To claim it, users need to visit that project’s ICO page on Zilla.
ICO participants benefit from having all the information they require in one place, and with just a click, they can take part in ICOs of their choice. For this service, Zilla charges 1% of the contribution amount. Furthermore, users on the platform can vote on projects, and the best rated projects appear on the front page. Users can also search for projects using buzzwords, and if they want to, they can participate in that project’s pre-sale (NOTE: minimum contribution amount during a pre-sale is $100,000).
The token, ZLA, is used to lower fees for both the projects and ICO participants. 1 ZLA reduces fees by $100, and projects can get discounts for up to 50% while participants can get a maximum 100% discount. If after ZLA crowdsale, you hold tokens for 3 months consecutively, you get 2 sub-tokens, named GD. These grant you special status, and you can use them to earn more tokens during the airdrop.
Hard Cap and Valuation
There will be a total of 600 million ZLA, and Zilla hopes to raise $15 million for 55% of the token total. 40% of the tokens will go to the team and the company, and the last 5% goes to angel investors. The 40% reserved for the team will be locked for 3 years.
The price during the pre-sale was 1200 ZLA/ETH, and approx. $1.2 million was raised.
The price during the actual crowdsale was 750 ZLA/ETH. The tokens left after both sales will be sold directly through Zilla’s app.
Important Dates
Zilla pre-sale has already ended and token sale started on the 30th of November, 2017. The token sale will end on on the 30th of December, 2017.
Marketing Power
As at the time this post was published, Zilla had over 2850 Telegram users, 400+ Facebook subscribers, and over 1400 followers on their Twitter account. They also have a community of 30+ Reddit readers.
Howey’s Test
According to Howey’s Test conducted by Research Center analysts, it is unlikely that ZLA will be considered a security.
Team Members’ Areas of Expertise
Business experts
Abasa Phillips, Team Leader.
Target market experts
Abasa Phillips
- He gained pertinent experience from his time with Primo and Pegapay. Primo has features that overlaps with some of Zilla’s, and Pegapay is a blockchain-based payment system.
Marketing experts
N/A
Legal experts
Chris Bridges, Attorney
- Managing Director at Christopher Bridges Law Corporation for over 27 years.
Tomomi Yamashita, Compliance Officer
- Compliance Officer and AML Officer at Niko Asset Management for over 6 years.
- Compliance Officer at Merrill Lynch Investment Managers for almost 5 years.
- Compliance Officer at Citigroup Asset Management for over 4 years.
Software engineering experts
Michael Montague, Blockchain Developer.
- CTO at Pegapay for 5 years.
- Programmer at PokerTracker Software for over 8 years.
- Senior Localization Programmer for nearly 3 years at Activision. Before that, he was Programmer for 8 years and Graphics Programmer for 4 years.
- Graphics Programmer at Rockstar Games for 5 months.
- Graphics Programmer at Treyarch for 4 years.
Tanvir Shahid, Blockchain Developer.
- CTO at Primo for over a year (ongoing).
- System Engineer at Beenos for almost 2 years.
- Software Engineer at Silicon Studio for almost 2 years.
- Software Engineer at EverConnect Corporation for almost a year.
- Software Engineer at Idearouks for over 2 years.
- Web Architect at CareerCross for over 2 years.
Hendar Ismanto, Back End Developer.
- Software Engineer at Primo for over a year (ongoing).
- Senior Backend Developer at Sociolla for almost 2 years.
- Web Developer at Mekar for over a year.
- Web Developer at KM Labs for 6 months.
- Web Developer at Multiply for a year.
- Web Developer at VIVAnews.
Richard Lamar, iOS Developer.
- iOS Developer at Primo for 10 months (ongoing).
- iOS Software Developer at Cyscorpions for a year.
Blockchain development experts
Michael Montague, Blockchain Developer.
- CTO at Pegapay for 5 years.
Token sale structure
No team members with token sale structure experience.
Token economics
Same as above.
Disclaimers:
- Nothing written in this article is a legal or an investment advice.
- Information is provided on a best-effort basis and is subject to change without prior notice. Be sure to verify everything you read with a project team.
The analysis was produced by Research Center team members: Robin Davids, Mark Jedd, Eugene Tartakovsky. We are constantly working on improving our work, so we welcome all constructive feedback. Let us know what you think.
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I don’t know, an awful lot of tokens are kept by the team, in all the ICOs I’ve seen it’s usually much smaller percentage. Also from an investors point of view having to put money here so that a platform that it’s going to charge me to invest gets made, so that then I can invest in some company that it’s going to use it (and getting charged for it). Seems to convoluted. It would be much easier just to invest in the company directly
Hello @theartoftomas! Thank you for reaching out. We contacted the team directly and asked them to comment on your question. Here is what they answered us:
As for our personal opinion, we try to stay objective in our ICO analysis and refrain from being opinionated. The goal of these reports is to supply you with facts and empower you to make your own decision regarding the project :)
Hey thanks for the response :) the airdrops does make it more appealing, I understand that you are not promoting it... Still I don't believe this one is for me. Good report though, keep up the good work :D
@theartoftomas I finally got my Steemit account approved lol. This is my first post. Thanks for @research.center for reaching out!
Very good start! glad to have you here :D
Update: instead of "There will be a total of 600 million ZLA" please read "There will be a total of 60 million ZLA"