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that maybe only 15%

You're probably off by a factor of 100.

what i meant is that 15% of the people who use the word, 'blockchain' and claim to know what it is.....
Out of the general population, I would bet it's less than 1% who knows what it is....

I think he's saying that only 0.15% of people really understand what a blockchain is. And I bet that's more accurate, lol.

https://steemit.com/steemit/@dwinblood/we-need-some-good-advertisements-i-have-some-starting-ideas

I wrote that post yesterday, you were one of the people I was hoping to see it. I also kind of did a follow up brainstorm to that.

i just commented on it....