Digital advertising is a source of several well-documented topics. The description began when it was found that the video magnitudes of Facebook had been overestimated for two years, deceiving and informing the advertisers. Issues such as objectionable measurements, trademark protection, bot cheating, accounting anomalies and protected data all contribute to creating a climate of digital advertising that is destroying all participants.
Advertisers' profits are declining, users are being abused by mobile advertising, resulting in impressive data charges and confidentiality violations, and advertisers are being poorly educated to evaluate the effectiveness of their advertising campaigns.
PROBLEM AND SOLUTION
The publication of an online notice has been compared to the investment. In the field of digital advertising, companies that invest large sums of money with the expectation of receiving a return on investment as new customers and existing customers see the ad and convert how to sell online. Advertisers do this despite the fact that they lack the relevant data needed to make an informed decision about where to spend their capital. Those who have advertised online have already faced the complex world of measuring the performance of digital advertising expenses, in which companies try to deduce where their individual online sales come from with the expectation of maximizing profitability of the expense.
As a company that wants to carry out a marketing campaign, forming a team that works in perfect synergy can be tedious since the articulation between several platforms, tasks and collaborators can greatly complicate the process.
Companies that are looking for affiliates relevant to their demographic profile to support their product can be difficult and time-consuming. This is due to the various channels through which companies must navigate to reach these subsidiaries and at the time that the endorser and the company need to reach an agreement of mutual benefit.
In case a company wants to use effectively the components of its advertising campaigns, it needs to deploy a group of competent graphic designers, content managers, advertising managers, influencers and much more, while trying to coordinate different platforms, time zones, banking systems and currencies.
Currently, companies seeking endorsers should contact a third party management company chosen by the influencer, and that company will have to contact the celebrity to ask if they are willing to advertise a product. The celebrity or affiliate may not be interested in endorsing, resulting in a waste of effort and time on all sides. Additionally, businesses must go through the tedious process of identifying which endorsers are available to contact to conduct promotional activities.
The solution
The Krios Platform is the future of digital marketing. It alleviates the aforementioned problems by providing companies with access to a network of talented professionals who provide value and synergies in all areas of a company's marketing campaigns. A platform in which companies of all sizes can create a marketing group at a high level specific to their project and then manage and coordinate the campaign, all at a fraction of the ordinary cost. All operations are carried out in the Krios
through the chain of blocks, with a step and a 3% share.
Krios offers you a simple and efficient process by which a company sends you a request containing information about your product, budget, needs and schedule. Then, Krios contacts the company with approved professionals registered in the network who will be chosen by the company to complete the tasks entrusted. One of the main value propositions of Krios is the optimization of communication channels between the three parties in the advertising model. The Krios Affiliate Network also opens a direct line of communication between the company and a desirable
influencer expressly chosen to meet the needs of the business.
Companies can manage and have total autonomy over their marketing campaigns directly on the Krios platform through the "Build your campaign" function. Krios saves all parties involved time and money as it connects users seeking to sell their products or other professional skills with the companies that seek them. Business owners will only be matched with individuals who fit their demographic goal, budget and requirements, allowing all parties involved to save time in extensive due diligence.
All this is possible thanks to KriosCoin ("KRI"), which guarantees users access to the Krios ecosystem and offers a secure and transparent method for the confirmation and completion of transactions within the platform. KRI is a standard ERC20 token in the Ethereum block chain that can be used as a unit of account between advertisers, publishers, content creators and companies in a new advertising platform and digital services based on the block chain. KRI also serves to reward participants in the network by distributing a percentage of the KriosCoins collected from the fees in proportion to the level of intervention of a user during the period.
Whenever a transaction is made, the chain of locks can record the time of the transaction, both the addresses of the receipt and shipping purses, the amount sent and other important information necessary to ensure confidence and security. The Ethereum block chain is not only much cheaper and requires less time than typical online payment processing methods, but Ethereum's intelligent contract standards allow for more efficient payment.
Fast and efficient transfer of data and values. The current payment gateways may require up to 16 steps and up to 15 different rates, all without the need to use blockchain technology.
KRIOSCOIN
KriosCoin ('KRI') is a standard ERC20 token that is based on Ethereum technology and the blockchain. The chips in the Ethereum ecosystem represent any tradable commodity: coins, loyalty points, gold certificates, promissory notes, game objects, etc. KRI allows customers to access the ecosystem of the Krios Network and a secure, private and decentralized way to confirm and execute all transactions within the network. KRI is a utility card that can be used as a unit of account between advertisers, publishers, content creators and companies in a new advertising and digital services platform based on the block chain. KriosCoin will be available to both Krios Platform professionals and companies to pay for the services acquired on the platform. The Krios platform manages an internal ledger with the balances of each user's KriosCoins. In addition to the platform, Krios offers an intelligent public access contract for each card, implementing the Ethereum ERC20 card standard (contract of external file). This allows KriosCoins to be available for the exchange of digital assets.
The user can place his KriosCoin in his Krios Wallet on the platform, which is connected to his registered account. Professionals and companies decide the terms and conditions of the services provided through the platform.
Companies can make the payment of services safely and efficiently, without having to worry about currencies, exchange rates and different payment methods. Users and businesses can see their Krios Portfolios at all times and can check their balance, history and transaction status directly at Krios.
Using blockchain technology, KriosCoins used as a means of payment for services provided on the Krios platform are registered and confirmed with the internal Krios ledger.
Links.
Website: http://www.krios.io/
Whitepaper: http://www.krios.io/whitepaper/
Ann: https://bitcointalk.org/index.php?topic=2334680.msg23748077#msg23748077
Facebook: https://www.facebook.com/krios.io
Twitter: https://twitter.com/krios_io
Telegram: https://t.me/kriosICO