Blockchain technology has revolutionized data management and encouraged transparency in all realms of industries. As more and more people become aware of the concept of decentralization, there is a growing concern over the sheer invasion of their privacy that internet behemoths like Google, Amazon and Facebook commit every single day.
Google and Facebook have banned all ads related to cryptocurrencies, Initial Coin Offerings (ICOs) and blockchain technology on grounds of providing a safe, scam-free ecosystem to advertisers and users alike. Currently, these tech giants command a monopoly in their trades, so users are forced to concede personal data everytime they perform an action – like googling any search term or visiting a particular website. These actions, over a period of time, form a digital identity for you which is shared with businesses (without your consent). This is how advertisements are displayed to you on the internet: by making use of your personal data without any monetary compensation.
By banning crypto ads, Google and Facebook have decided what is relevant to their users and what is dangerous. The scope is wide: these companies take authoritative decisions for their users in every realm possible. This is where a decentralized search engine steps in.
What Is It?
A decentralized search engine creates an ecosystem where users and advertisers are both rewarded for their actions on the platform. Only the user decides what information they want to share with advertisers (like relevant searches, for example), instead of search engines covertly collecting information and selling it to the advertiser.
By making use of distributed ledger technology, a decentralized search engine allows users more privacy while searching for services and products. Personal information is accessible through a digital key known to the user.
Pop-ups and other interruptive forms of advertisements ruin the online user experience because they lower productivity and are mostly irrelevant. With a blockchain-based search engine, one has the ability to ensure the display of only relevant advertisements (powered by smart contracts between users and advertisers). Shifting to a blockchain-based platform means the elimination of third parties/middlemen and ultimately, bringing down costs.
BitClive
BitClave is a platform that aims to connect users and advertisers with the help of a decentralized search engine. Currently, third parties like Google AdWords (or Facebook promotion tools) keep users and advertisers isolated. This is how BitClave aims to tackle the digital advertising industry.
Users who search for their required products on the platform earn CAT tokens (issued by BitClave) while keeping their search and link-clicking date private to themselves. Businesses who require this data must pay for it.
The competition is fierce, and it will take a good while for blockchain technology to be absorbed into the mainstream. The crypto revolution is set to face a fierce force of competition, but its benefits would be equally rewarding.