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Let’s face it: aren’t you, too, tired of having your data and private information used for advertising without actually gaining something? Facebook and Google and everything else we use analyses our behaviour on their platforms closely: what we like or dislike, how we scroll and stop to like a picture or a video, how we respond to ads and so on. And of course, there is no ads-free version. Because there is no version in which they don’t get paid for ads that actually have engagement. Well I, for one, am sick of it. Besides having my data used in their favour, I get nothing in return but “ways” to spend money. No, thank you. My privacy has been enough exploited, the ads are irrelevant, and there is no transparency in the advertising ecosystem. Enough.
However, the Liberdy Data Foundation thought of this and came with a solution: as a user, you can finally be rewarded for the use of your data! They use the blockchain technology to power the Data Foundation in order to reward the users for the information they share.
What Does Liberdy Do?
It’s quite simple! In fact, what is being created is a new advertising ecosystem that has its roots in the opportunities of data-driven advertising. But I repeat, roots, as the new infrastructure comes with innovative advertising accuracy and user privacy controls. The advantages of the blockchain tech and the GDPR regulations can be used to empower users to make use of their data rights and profit based on this. It’s been years since the purchase and exchange of data have been happening, every single time we go online. Yet all this in the background and with no rewards for the actual users. Big corporations have been taking all the money. Instead, Liberdy rewards users when using this accurate data anonymised for advertising through its Data Foundation, the Liberdy Passport and the permission-based DMP.
How Does Liberdy Work?
I’m glad you asked, my friend! There are three types of creatures populating Liberdy’s ecosystem, and they are categorised as follows:
- Users: they get rewarded for already shared data with Google & Facebook, also they control the shared data, and they have privacy, as the data is anonymised;
- Publishers: they can generate new revenue streams using the Liberdy passport (more on this follows), leverage the opportunities brought by the new GDPR regulatory and obtain user consent to data usage;
- Advertisers: they get to be the ones who remove the subjective advantages Facebook & Google have, manage the international data warehouse and they get access to fantastic consent-based data while benefitting from data that is verified on the blockchain.
More On The Tools Liberdy Introduces
There are three things I mentioned before and must elaborate: the Data Foundation, the Liberdy Passport and the permission-based data management platform (DMP).
The Data Foundation enables users to control their own data, setting the rules for data sharing, data usage and privacy. Here kicks in the LIB token, powering the data exchange ecosystem.
The Liberdy Passport: the users anonymously provide the data they choose to through the passport. It helps users receive relevant digital experiences and ads matching their profile, without having to worry about the security and control they have over the data.
The permission-based DMP is a new consent-based DMP that revolutionises the reliability advertisers have for the data. They can finally have this without having to go through Facebook and Google, hence the big guns being taken out of the hands of the multi-billion corporations.
To learn more about their offering, you can check https://liberdy.io.
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