I sound like a one trick pony or a broken record already but this is why I think we should focus on developing steemit as a more of a community driven ecosystem, one where we can develop trust and find ways to collaborate with strangers from around the world, potentially even anonymously.
Drawing as many people to the platform as possible is a stupid idea. A few of the right big names might help the platform, but bringing every Hollywood star and their blissfully ignorant fans is just goi to create a new form of centralization. Yeah, we will all get a few extra bucks but we'll still be shouting at the ocean.
Drawing talent and innovation to the platform, especially people who are looking for a way out of he rat race, is a great move and will help steemit to reach its full potential.
You are right, steemit replacing Facebook is kind of a short sighted and unimpressive goal.