A recent survey suggests that ordinary consumers are still largely in the dark about blockchain.
According to the survey, published in May by UK-based bank HSBC, 59% of consumers polled said they’d never heard of blockchain technology. Furthermore, 80% of those who have heard of the tech said they don’t understand what that is.
The results came from a poll conducted during March and April that focused on consumer confidence and understanding in financial technology. The survey involved 2,000 people from the UK, as well as 1,000 consumers in each of the following countries: Canada, China, France, Germany, Hong Kong, India, Mexico, Singapore, the UAE and the US.
Read more here: http://www.altcointoday.com/whats-blockchain-hsbc-survey-finds-59-consumers-dont-know/
I'm actually quite surprised that so many people knew what blockchain was! clearly not close to a bubble if it is still so little known ;)
I bet it is even lower, given the relative blockchain adoption.
I found this very clear video on what blockchain is with my added investing opportunity opinion you and your readers may like.
https://steemit.com/cryptocurrency/@motowngold/19-industries-the-blockchain-will-disrupt-and-why-you-must-understand-it