NOIA is a very promising ICO with a strong premise and strong technical team that solves a real problem. There are some risks to this one, but overall this is the kind of ICO we like to highlight – a solid project that focuses on building a good foundation instead of putting 90% of its efforts into marketing and 10% into development.
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I agree with you @zomboy, we need to filter out the potential ICOs, since there is a flood of ICOs, coming with different projects most of which are not ethical.