I'd guess they have a plan. It'd be nice if they could get on with it already. I'd be happy to post content here that I don't show anywhere else or sneak previews...but pragmatically speaking...if I have 4000 followers on Instagram and get 4-500 or more likes there it makes little sense to put exclusive content here instead. I may get no direct dough from insta, but I get online orders, so... Once they get the verification thing sped up I can start putting excusive content here and telling peopl in insta to come here to see it.
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It would probably be more effective, yes. This is great, though. I'm having my best blogging moment since I was featured on Wordpress Discover right now on today's steemit-post, and this time I get paid :) :) :)