How Tekashi69 Became Notorious

You’ve seen or heard of him lately. In the past 7 months, he’s had 5 songs on the Top 100 in the billboards. His music videos garner attention and will make you watch whether you’re a fan or not. I recently heard about this cat Tekashi69 whose real name is Daniel Hernandez and have to say after listening to some of his interviews, he seems smarter than he appears. Whether intentionally done or not, he utilized some of the 48 laws of power to market and propel himself as one of the recent most talked about artists.

These are some of the laws from the book 48 Laws of Power by Robert Greene on how 69ine became notorious.

LAW 8: MAKE OTHER PEOPLE COME TO YOU – USE BAIT IF NECESSARY

Among many things he said and did to draw verbal and physical attacks from rivals, 69nine proclaimed himself to be the King of New York. This annoyed lot of people; especially the older generation of hip-hop. Many people took offense because his image and style does not appear to fit that of an artist from Brooklyn for instance. When you make your rival expend energy to come and attack you, this puts you in control because the opponent is abandoning his or her own plans in the process.

LAW 18: DO NOT BUILD FORTRESSES TO PROTECT YOURSELF – ISOLATION IS DANGEROUS

Even though he has enemies, he claims that he “lets his nuts hang”. This means you can find him in the streets mingling with his allies. Even though building a fortress seems the safest, isolation is more dangerous because it cuts you off from valuable information.

LAW 28: ENTER ACTION WITH BOLDNESS

He’s outlandish with his actions and music videos. His lyrics contain many bold statements and his numbers thus far has backed him up in the charts from the attention he commands.

LAW 35: MASTER THE ART OF TIMING

In his recent interview on 50 cent’s platform, this is 50, he said that timing played a big role in his success. He also said being a student of the game and listening to the people and giving them what they want is what sets him apart from other artists more talented than him.

LAW 37: CREATE COMPELLING SPECTACLES

His hair and grill in his mouth is rainbow colored. He also has the number 69 tattooed all over his body and face. This makes his appearance symbolic. He admitted that a lot of his appearance from his clothes and so forth was to create a shock value.

LAW 46: NEVER APPEAR TOO PERFECT

The fact that he doesn’t fit the norm makes him relatable to some people. Although he has his enemies, a lot of people support him and he’s generous in giving back. He also acknowledges that there are other artists way more talented that doesn’t receive the same attention as him.

These are some of the 48 Laws on how Tekashi69 became notorious. Whether it’s a phase or he’s here to stay; only time will tell.

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