@ronni, I have always believed in the old saying "write what you know," and hereunder the idea that we should stick to things we really care about. I know some people can "write to order" but I have always felt their articles to be... flat and lacking somehow. Of course, when I talk to them, they don't actually *care" about that... they just ask "but how many HITS did it get?" That's not me, and it never was.
Can it be written to "appeal to your audience?" Absolutely!