A lot of what you say has to do with keeping your audience once you got them in. I feel marketing is all about getting them in the door. On steem (and most places online) that is all about the title and your cover picture.
Any thoughts/advice about titles and pics?
just like in YouTube...Title and Thumbnail are very important and necessary. But still going back to the main concept of target market, we must carefully study their behavior.
My next blog post will deal with titles. Titles has a lot to do with marketing, as it set the bar, to catch the attention of people seeing your 'newspaper' headlines.