What first attracts people to your website is the title of your post.
It must be catchy,this is a must because we live in a noisy world and people seem to be busy.
After they have clicked on the title,the next obvious thing is to have a great introduction to your post.
People generally have a short attention span.
As you said you need to be a leader in your field and also include personal stories to relate to the audience.
In my previous posts (https://steemit.com/blog/@artguru) I covered headline titles and the first introduction sentence (which you could call 'passwords' to the rest of the blog). You are welcome to check those blogs out too.